Francesca Oliver

Professional Portfolio

London-based marketing professional with six years experience in B2B and B2G content marketing. Here you will find examples of my written copy, produced for various audiences throughout my career. 

Case Studies

VivaCity •

Liverpool City Region is using VivaCity data to drive their Active Travel vision

In 2019 the Liverpool City Region Combined Authority declared a Climate Emergency. Since then, the mayor set out an ambitious vision for Active Travel to be the best place to walk and cycle in the UK. Liverpool City Region secured government funding totalling £70m to support active travel schemes and working with VivaCity has been key to accessing the funding.Find out how Liverpool City Region is using VivaCity data to drive their Active Travel vision.Liverpool City Region is working to make the...
VivaCity •

The City of Melbourne is using VivaCity data to improve the design of social spaces

The Covid-19 pandemic had a significant impact on social interactions and changing use of public spaces. In response, the City of Melbourne ran a ‘Reimagining the City’ challenge in 2021 to promote social connections and create vibrant and inclusive places. One of the three winning projects was the design of a new piece of furniture – a bench.Learn how the City of Melbourne has used VivaCity sensors and dwell times data to evaluate the effectiveness of the new design.With one of the winning proj...
VivaCity •

How Liverpool City Region Unlocked their Active Travel Fund with VivaCity

In 2019, Liverpool City Region Combined Authority (LCRCA) was the first region in the country to declare a Climate Emergency. This saw the launch of LCRCA’s ten-year Local Cycling and Walking Infrastructure Plan, to make walking and cycling the modes of choice for people across the city region, recognising that enabling safe and efficient active travel – especially for short journeys – is key to the climate-conscious step change.In light of this, Liverpool City Region Mayor, Steve Rotheram, prop...

Profile Pieces

Women in Leadership: An Interview with Thales UK’s Sam McBriar

This International Women's Day, Sam McBriar, Director of Maritime Strategy and Marketing for Thales UK, discusses her career development, some of the challenges women face when progressing in a traditionally male-dominated space, and the importance of STEM for women and girls as a pathway to senior leadership in the technology industry.

Tell me about your career so far, and how that’s led to working for the UK maritime business uni
ADS Group •

Women in Leadership: An Interview with Thales UK's Julie Martin

Julie Martin, Naval Key Account Manager for Thales UK, reflects on her impressive career progression to senior leadership, as she celebrates 20 years of working with Thales. From mentoring, to the importance of flexible working, Julie highlights some of the ways technology companies can encourage more women into leadership roles.

Could you tell me about your career so far and how that’s led to working for the UK maritime business unit at Thales?

2022 marks my 20 years with Thales! I would have
Thales Group •

A Career in Rail

We spoke to David Taylor, High Speed Rail Account Director for Thales UK, to reflect upon his career through the rail industry, looking back at his project highlights including his involvement in charity and STEM activities, and why he believes collaboration is essential for the rail industry.

I understand this year you have celebrated 20 years at Thales, congratulations! Tell me about your career journey, including your time throughout Thales?

My career in rail started 36 years ago, as a Brit

Press Releases

Incremental •

Incremental Teams up with Thales to Receive UK Second Accreditation | Incremental

Thanks to a history of demonstrating a successful partnership through various ground-breaking projects to transform the performance of the rail industry, York-based tech pioneer Incremental and global leader in advanced technologies, Thales, are the second UK recipients of the Institute of Collaborative Working’s ISO 44003 Standard accreditation.

Awarded previously to only one other partnership across the globe, ISO 44003 is a European Standard that involves a structured approach to sharing res

SOARIZON and HELIGUY.com announce partnership to offer discounted services

We are delighted to announce that we have formed a partnership with leading CAA drone training provider, HELIGUY.comTM. The partnership will help to promote the importance of safe drone planning, coupled with high quality training for drone pilots and operators.

SOARIZON’s digital drone planning software enables operators to plan, fly, track, and collaborate on their drone missions - increasing the ease and effectiveness of commercial UAV programmes.

This secure and efficient ecosystem provide

Articles

RailAid •

Thales and Rail Aid: A Shared Vision

For over a decade, Thales Ground Transportation Systems and Railway Children have worked side by side, with the collective ambition of providing relief to children in conditions of need, particularly those living on the streets of India, Africa, and here in the UK.

The missions and goals of the Railway Children are mirrored by Thales’s commitment to the long term well-being of both individuals and communities. Railway Children’s work is needed now more than ever, and it is for that reason that
Thales Group •

Connect: “By your side”. 20 years of collaboration on the London Underground

For the last 20 years, Thales has collaborated with London Underground and partner organisations to build, install and run Connect; London Underground’s radio, transmission and operational CCTV communications technology. Transport for London (TfL) staff rely on this expansive network to communicate on the London Underground, above and below ground, every day.

From a global pandemic, to a seamless communications system upgrade of the entire London Underground network, to an emergency fire respon

Blogs

5 key trends for drones in the agricultural sector

Drones are increasingly being used in the agricultural sector to help reduce error by providing more accurate data and facilitating a quicker response to adverse weather conditions and disasters, such as floods or droughts. Drones can be used in various aspects of agricultural work, including seeding, livestock, spraying, maintaining insecticide and pesticide levels, and monitoring irrigation systems.

The benefits of drones in agriculture are numerous. In fact, from an economic point of view dr

6 ways drones are helping in emergency response

Emergency response teams are often working against the clock and in conditions that greatly reduce their mobility across the ground.

Rapid deployment of first response within 60 minutes of an incident (known as the ‘golden hour’) can mean the difference between life and death, and drones can be a hugely valuable tool in making a first assessment. While a disaster is ongoing, drones can be extremely useful in aiding emergency services to figure out how best to plan their rescue efforts.

Increas

What is Drone Surveying? What are the benefits?

The adoption of drones is becoming so widespread across a huge spectrum of industries; PwC has predicted that the drone industry could provide 628,000 jobs and a £42 billion increase to UK GDP by 2030.

With big developments in drone technology in recent years, we are now seeing drones drive productivity in surveying, allowing surveyors to operate quicker, safer and with greater efficiency, covering more areas in much less time. Drones are increasingly being used to generate 2D orthomosa

Your Guide to Travelling with a Drone

Are you planning to travel abroad with your drone? Read our handy guide to help you on your travels so you can spend less time worrying, and more time flying.

Choosing where to go

The first step is to do some research on the country where you're travelling with your drone to find out about their drone laws.

Depending on whether you're flying for fun or commercially, some countries may require you to register your drone beforehand or obtain special permissions or certificates to fly.

Each cou

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